In today’s competitive marketplace, each of us are looking for that one thing that separates us from our competition. I believe the gap between your competitor widens when you use creativity to engage with your audience.
Here is a very creative direct mail campaign produced by Audi to introduce their new A8. The results from this direct mail campaign were tremendous. 100% of recipients requested a test drive within the first 6 weeks. 19% of those the test drove, purchased the new A8. Some purchased the actual car they test drove.
For more info and credit on this campaign click here.
Adam Gordon Creative Print 