Get Inspired

The Holiday Season is here!  It is December 2 and are you already feeling tired?  December can be a great time to reconnect with family and friends.  Your business cycle may experience a slowdown during this month as well.  Are you going to use the time to shut off or use the time to Get Inspired!  Look at December as a gift.  It is a month where you can reflect on on how 2016 went for you.  You can look forward to what 2017 will hold.

How are you going to help your customers grow in 2017?  I love finding unique marketing pieces.  They are a result of someone who was inspired to do something different.  Check out this sweet Sales Brochure.  I love that it is both a marketing piece and a gift as well.

December is not a time to shut down!  Enjoy the month for what it is…a gift.  As your business slows down, use the time to GET INSPIRED.  Ask yourself these questions.

How are you going to help your customers grow their business in 2017?

How will you be more creative in 2017?

Where you will find inspiration?

What did not work in 2016?

What will you do differently in 2017?

What is your strategic plan to increase your sales?

Maximize brain activity using print

Research tells us that out of our 5 senses the brain uses sight and touch the most when interpreting data.  When touch and sight work together the understanding and interpretation of data is increased.  I could go into more details but I will let the experts do that.   How this applies to print is you can stimulate the sensations of sight and touch to communicate your marketing message.  By using great images paired with the right paper and finish, you can communicate your message more effectively.

For example, a high UV gloss coating on a glossy sheet can enhance the clean modern look of a neutral kitchen with chrome fixtures and marble counter tops.  As you turn the pages your fingers can feel the bright finish of the coating creating the cool feeling one would have when touching the marble counter top or grabbing the chrome handle.

Or imagine you are selling homes in a development set in a wooded area or natural park-like setting.  Then printing on a smooth or vellum uncoated paper gives the natural earthy feel one would expect by living in this new home that is finished with wood cabinets and trim.   The texture under your finger tips as you look at the images send signals to the brain of the feeling of nature.  The roughness of the tree bark, the feel of the gravel path, the sandy beach.  You get the idea.

By using creative printing effects and choosing the right paper, you can increase your ROI significantly than just printing an image on standard paper.  Paper matters, ink matters, finish matters.  They all work together and send your message both through sight and touch.  Don’t rely on sight alone.  Increase your reach by using touch as well.

If you are a science buff and want to know more about how touch allows us to see better click here.

Engaged Audiences Appreciate Creativity

In today’s competitive marketplace, each of us are looking for that one thing that separates us from our competition.  I believe the gap between your competitor widens when you use creativity to engage with your audience.

Here is a very creative direct mail campaign produced by Audi to introduce their new A8.    The results from this direct mail campaign were tremendous.  100% of recipients requested a test drive within the first 6 weeks.  19% of those the test drove, purchased the new A8.  Some purchased the actual car they test drove.

For more info and credit on this campaign click here.

Calling All Creatives!

I want to resource creative people that are looking for innovative ways to grow their business.  This blog will teach people what I have learned over 15 years experience in sales and marketing, working with top retail brands and advertising agencies.  Don’t get stuck in cruise control or settle for status quo.

I want this site to be a place for creative minds exchange ideas.  Let’s all work together and develop cool content that drives sales.  If this connects with you, I look forward to hearing from you.  Happy reading.   Subscribe today to receive updates directing to your inbox.